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For Brands, Being Human Is The New Black

Written by Nasser on 13/09/2011. Posted in Public Relations Articles

At the Designer Fund’s first Designer Fair, IDEO’s Elle Luna explains how brands are increasingly seeking to gain customers and build loyalty by showing their human side.

Want to build your brand? Traditionally that’s meant a lot of chest thumping. But that’s changing, IDEO communications designer Elle Luna told a standing-room-only crowd at The Designer Fund’s first-ever Designer Fair on Friday. More and more, brands are gaining traction by embracing qualities like honesty, kindness, and simply having a sense of humor about themselves. It’s something a lot of viewers of ads by Domino‘s, Old Spice, or Dos Equis may have noticed, but Luna summed it up succinctly.

National Traffic Week

Written by Nasser on 12/09/2011. Posted in Creative Advertising Ideas

Stopping your car on the crosswalk bothers pedestrian

Creative company logos competitors

Written by Nasser on 10/09/2011. Posted in Creative Advertising Ideas

  Creative company logos competitors